April 7, 2020
A LETTER FROM OUR VP OF US CONTRACT SALES:

To our clients, our partners and our friends, we are all in this together.

As a third-generation family run business, Maxwell Fabrics has, for over 6 decades witnessed people join together for the greater good.  We know what people are capable of when we come together. This is such a moment. We are all in this together and we want you to know we are here to help.

We are here for you, let us know how we can be of assistance.

We are here to help you stay the course. To remain as operational as possible, Maxwell Fabrics is utilizing technology and resources that enable us to continue to manage your projects. Our offices in Vancouver and North Carolina are accessible with many of our staff working remotely as most of you are. 

We are thankful that we can do our part in working with our partners to provide 100% cotton fabrics for making masks and gowns to aid in this fight against COVID-19 to help protect our medical professionals. ⁠

This pandemic is changing how we do business. The upcoming months will be challenging, no doubt. We are encouraging all of our teams and business partners to think outside the box on how we can continue to improve during this crisis. We know we are not alone in this request.  

Those of you working remotely most likely are without access to fabric libraries for your project selections. In that vein, we would like to remind you of our Design Assistant Team. Maxwell Fabrics can be the ultimate resource for the interior design community. Our highly qualified and talented team of designers and sourcing experts will recommend and provide the ideal fabrics to meet your needs for your hospitality projects while offering the highest standard of customer service.

And as always, our sales team is happy to assist you via phone, email, or video conference.

We want to also say Thank You.

Maxwell Fabrics gives our heartfelt thanks to all the medical professionals, scientists, and volunteers who directly or indirectly put themselves at risk daily to protect us all in order to fight against spreading the virus.  We tip our hats to all the others who may be putting themselves in harm’s way each and every day as we ride out this pandemic. 

There are many of us that have been personally and directly affected by this health crisis. To them, we share our heartfelt thoughts and prayers. Take care of yourself, your loved ones, and your friends as we come through this together.

We are convinced that we will come out on the other side of this pandemic stronger, more grateful, and more energized to do what we all love.

While many of us are apart, we are all in this together.

 

Tony Lopez
VP of US Contract Sales
Maxwell Fabrics
[email protected]
(404) 518-4099 Mobile

March 18, 2020
AN IMPORTANT MESSAGE TO OUR MAXWELL FAMILY

Dear Valued Maxwell Fabrics Customers,
 
First and foremost, with COVID-19 top of mind for everyone right now, we want you to know that Maxwell Fabrics remains OPEN FOR BUSINESS.  Our highest priority is the health and continued and active support of our Maxwell family – sales reps, employees and customers.
 
We know that this is a challenging time and that many of you are having to adjust your work schedules, routines, and even locations in some cases.  We want you to know that MAXWELL FABRICS is here to support you through this and you can rely on us to continue to maintain the same level of excellent service and support in completing your objectives and servicing your own customers.   
 
Our number one priority is the health and safety of our Maxwell Family and we will take every precaution to ensure that we contribute responsibly to the containment of COVID-19 in all locations.  We are monitoring the developments regularly both internationally and nationally, with a view to being on top of changes and adjusting quickly, and we have advised and expect everyone on our teams to maintain a high level of vigilance around social distancing, hand-washing, and other recommended precautions. 

 
HERE IS WHAT YOU NEED TO KNOW:

  • Our WAREHOUSE in North Carolina is up, running, and busy.  We rolled out strict protocols around sanitization and cleanliness three weeks ago and we have increased our vigilance around these measures in the last week.  We are limiting access to our facility to only our employees and we have a zero tolerance policy around cold/flu symptoms.   

  • Our SHOWROOMS remain available to support you; however, we are not accepting visitors at this time.  Please utilize our highly experienced and talented Showroom Managers to help you source and locate the perfect product for your on-going projects. 

  • Our SALES REPS have been advised to work from home for the time being.  Please do not hesitate to contact your local sales rep for assistance with sourcing and other product related needs. They are available by phone or email and they are also prepared and excited to continue to service you and share our latest (and fantastic) collections by video conference or FaceTime.  They will also continue to reach out to you in the coming weeks.

  • Our HEAD OFFICE customer service staff are either being set up or are already working remotely from home.  They will be using Zoom to receive and make calls.  If you have not already done so, this is a perfect time to allow our Design assistant team to help you source the perfect fabrics or wallcoverings for your projects.

         CUSTOMER SERVICE:
         [email protected]
         Maddison – 1-888-670-1202
         Priscila – 1-888-409-0163
         Erica – 1-888-409-0083
 
         DESIGN ASSISTANT:
         [email protected]
         [email protected]
         Malina – 1-888-409-0234
 
         CONTRACT:

         [email protected]
         Natalie – 1-888-670-1211
 
         ACCOUNTS RECEIVABLE:
         [email protected]
         Cathy - 1-888-409-0319

  • Our WEBSITE is also a fantastic resource for obtaining information you may need, including stock & price checks, sample requests or placing orders.  Don’t know your account number? Our team is a phone call away and happy to walk you through logging in and locating the information you are searching for!

 

We will remain in touch as the situation progresses. If you don’t already do so, follow us on Instagram @maxwellfabrics, as we are regularly updating our stories with the latest developments and some colorful inspiration during this rather grey time.
 
We are committed to weathering this storm together and we look forward to shortening the social distance in the coming weeks/months ahead.  In the meantime, please do not hesitate to reach out to our teams and let us know how we can best serve and support you.
 
Yours in health,
 
Oren Garaway
President
Maxwell Fabrics

March 11, 2020
#TextileTuesday - Color Stories for Fall 2020

From saffron to butter, Design Director, Zoë Anderson shares her color direction and the trending color stories coming soon to Maxwell Fabrics for Fall 2020.  

Join Zoë Anderson for the Textile Tuesday recap, also available on our IGTV and YouTube channels. 

February 26, 2020
#TEXTILETUESDAY - FIBREGUARD EASY CLEAN TECHNOLOGY

Performance textiles continue to provide a solution for modern living. This means much more than high abrasion: cleanability and a super soft hand are key. Watch Design Director, Zoë Anderson, clean up a dollop of ketchup from one of our latest patterns in Performance Textures, Solar System 407 Apricot. Stocked with FibreGuard stain-free easy clean technology, that will last the life of the fabric.  

Join Zoë Anderson for the Textile Tuesday recap, also available on our IGTV and YouTube channels. 

For more information on cleaning instructions for a variety of soils and stains, please visit: fibreguard.com/how-to-clean

February 10, 2020
SPRING20: MULTI-COLOR TAKES OVER AS WE LEAVE A DECADE DEFINED BY GREY

New traditional lives at the intersection of timeless design elements and au courant cool. Damask, treillage and Greek key motifs get a millennial makeover this season with high performance capability and a rich, warm palette. Tie everything together with multi-color textural wovens with a mid-century vibe. 

SHOP COLLECTION

Join Zoë Anderson as she presents this season's styles and demonstrates why performance fabrics are a must-have in the home. 

Video created by Cody Preston - www.codypreston.com

January 8, 2020
IS THE COLOR OF THE YEAR NOT FOR YOU? TRY THESE TRENDS INSTEAD OF CLASSIC BLUE

In December, Pantone announced the color of the year, Classic Blue.  As the world leaders for everything color, we expect to see this calming blue everywhere from clothing, to your new Moleskine® notebook. 

Whether you find it culturally relevant or not, if this isn’t a hue you are interested in inviting into your home, look to this list below to ditch the millenial pink and start fresh this decade. 

Colors sourced from Pantone’s New York Fashion Week Spring/ Summer 2020 report.

 

December 12, 2019
#TEXTILETUESDAY – VELVET CARE 101

Velvets are luxurious and tactile, and an easy way to add depth and drama to a space. Design Director, Zoë Anderson shares what to consider when choosing a velvet and how to care for it. 

Join Zoë Anderson for the Textile Tuesday recap, also available on our IGTV and YouTube channels. 

Video created by Cody Preston - www.codypreston.com

November 27, 2019
#TEXTILETUESDAY – EVERYTHING YOU NEED TO KNOW ABOUT PU & PVC

Faux leathers are a great choice for upholstery and are easy wearing and easy cleaning. The two main types of faux leather you will on the market are PU & PVC – but how much do you know about them? 

Join Zoë Anderson for the Textile Tuesday recap, also available on our IGTV and YouTube channels. 

Video created by Cody Preston - www.codypreston.com

November 20, 2019
FUR REAL THOUGH: YOU’VE GOT TO FEEL IT TO BELIEVE IT

Faux fur is the perfect tactile accent to juxtapose a cool and minimal modern space with depth and coziness.  Soft and plush, it looks equally at home layered into a maximal, more-is-more setting. 

This year we introduce, Siberia, a deep pile faux rabbit fur woven in Italy. With its soft and delicate tufts, Siberia encapsulates classical luxury while providing an unexpected yet welcoming youthfulness sure to make you smile.  Request a memo sample and feel for yourself!

SHOP SIBERIA

 

November 8, 2019
DESIGN TREND – BOTANICAL BEAUTY

Do you design with nature in mind? Incorporating botanical motifs in design has stood the test of time and has earned its place as a staple in interior design. Foliage inspired décor is versatile and can be tailored to suit any interior style! Overscaled fern motifs, Jacobean florals, or just a dose of rich emerald or cactus green bring the natural world indoors. You know that green is good for you, so why not incorporate it more in your life?

SHOP PERFORMANCE WOVENS - BOTANIST

October 30, 2019
#TEXTILETUESDAY - THINGS TO KEEP IN MIND WHEN CHOOSING UPHOLSTERY FABRIC

When choosing a fabric for your upholstery, do you consider what the finished piece will look like? Are you going for a tight, tailored sofa with firm foam or more of a rustic, relaxed and casual look that you can sink into? 

Join Zoë Anderson every Tuesday for #TextileTuesday IG stories, also available on our IGTV and YouTube channels. 

Video created by Cody Preston - www.codypreston.com

October 18, 2019
PAINT TRENDS 2020: WHAT'S YOUR PICK?

Two of the largest industry leaders for interior decorative paints, Benjamin Moore and Sherwin Williams, have recently announced two very distinctive directions their forecasters have set for the coming year.  Sherwin Williams naming its Color of the Year, Naval (a bold shade of navy) and Benjamin Moore announcing First Light (an airy pink hue) as their chosen Color of the Year have us questioning which direction will be the popular choice for your interiors. 

Dulux Paint has also followed suit with Sherwin Williams, choosing a similar and calming blue – albeit brighter, Chinese Porcelain. While Graham & Brown also join them on the organic, tranquil side of the colour wheel with a deep bottle green hue, Adeline.  

Sophisticated and mysterious, or youthful and optimistic – how will you dress your walls in 2020?

Check out the individual articles here:

BENJAMIN MOORE - FIRST LIGHT

SHERWIN WILLIAMS - NAVAL

DULUX PAINT - CHINESE PORCELAIN

GRAHAM & BROWN - ADELINE

Images Courtesy of (from left to right) Benjamin Moore, Sherwin Williams, Dulux Paint and Graham & Brown.

October 3, 2019
A CAMPAIGN OF COLOUR: ACTIVATE YOUR INNER REBEL

The latest design trend for Winter 20/21 highlighted in Pantone’s colour book, Viewpoint Colour – 06 Rise Up, highlights the continuation of maximal style charging unapologetically through an audacious palette that lends an energetic visual voice to the colours and textures that define your interiors.

Coined Vibrant Rebellion by Pantone Vice President, Laurie Pressman, encapsulates the ambition for self-expression, unrelenting hope and youthful positivity expressed in the upcoming Winter 20/21 colour trends.

BLOG POST: VIBRANT REBELLION

Like the palette?
SHOP PERFORMANCE WOVENS – FALL 19

September 27, 2019
#TEXTILETUESDAY RECAP: FALLING FOR FLOCK – YOUR NEW VELVETY OBSESSION

Whether it is sgraffito-style lines on a linen-blend based cloth or velvety flock adorning your walls we have a number of decorative flock patterns to offer you the much in demand luxe look you crave.  Flocking can be applied to many different surfaces (check out the Telafina fabric and the new 1838 wallcovering in the picture below). This look is created by tiny synthetic fibers that are attached onto a surface. Flock particles are sifted over the surface which has glue applied to it, and then is electrically charged to get the fibers to stand up and produce the napped effect. This can range from velvety to bristly, depending on the length of the fiber.

Missed this on @zoe.c.anderson ’s #TextileTuesday video? Check out the new flocked fabrics and wallcoverings below!

SHOP TELAFINA

SHOP ELODIE - 1939 WALLCOVERINGS

September 20, 2019
ELODIE: INDULGE IN YOUR INTERIORS

Elodie, a French name meaning wealth and riches, perfectly encapsulates the newest collection by 1838 Wallcoverings. Inspired by the Art Deco era, we couldn’t see a more fitting collection to bring us closer to the soon roaring 2020’s. Nostalgic trends are continuing to revive the glorious eras of the past and here curved forms and geometric lines tap into the glamour of a bygone time. In the 1920’s and 30’s Art Deco represented the combination of different styles with fine craftsmanship and luxurious materials, and our interpretation of the trend is perfectly in keeping with this spirit. Indulgent substrates, heritage printing techniques, decadent details and a sumptuous colour palette, not only capture the Zeitgeist of the past, but reinvent it for today’s interior schemes.

Another of Elodie’s riches is the captivating mix of printed effects and luxurious substrates, championing the true craft of wallpaper manufacture. Surface printing is a heritage wallpaper printing technique and forms patterns that look as though they have been painted by hand; works of art for your walls. Printed by skilled craftsmen on original, rare machinery dating back over 100 years, Elodie rekindles the traditions of British craftmanship. Select patterns are adorned with lavish, velvety flocks, glistening beads, high sheen foils, contemporary metallics and textured inks, bringing them to life to form unique, resplendent interiors.

SHOP ELODIE

September 17, 2019
FALL19: THE KEY TO TRANSLATING CLASSIC STYLE FOR MODERN LIVING IS PERFORMANCE

Whether in the form of upholstery fabric in luxurious tapestry constructions that would be at home in a Venetian palazzo, or the look of antique, patinaed leather, the market today demands high performance combined with high style. 

SHOP COLLECTION 

Join Zoë Anderson for a preview of our new fall19 collection, also available on our IGTV and YouTube channels. 

Video created by Cody Preston - www.codypreston.com

September 11, 2019
#TEXTILETUESDAY – SLEEP TIGHT, DON’T LET THE LIGHT SHINE BRIGHT!

Our Dim Out collection is a must-have compilation of washable textures in a 98% dim out construction.  The soft, touchable hand and dry finish lend this practical collection an elegant sensibility while meeting the specifications required for an array of commercial settings. Dim Out is not constructed using a foam backing as blackout fabrics are so they will never block 100% of the light.  If you're looking for blackout, stay tuned for our blackout collection to hit the shelves next year! Head over to @zoe.c.anderson’s #TextileTuesday stories to catch a sneak peek of the exciting new collection launching in 2020.

SHOP DIM OUT

September 4, 2019
#TextileTuesday – Cozying up with matelassé

Matelassé (mat-la-zay) is meant to achieve a lofty, padded look, without any padding or hand-stitching. This construction is also known as Marseilles cloth as it mimics the style of the hand-stitched quilts originating in Marseilles, France. Although matelassé was originally used mostly for bedding & furnishings, this construction has also found its way into fashion! When it comes to cleaning care, due to its construction consider professionally laundering this fabric to ensure longevity. Our matelassé patterns can be found across a few different collections. Whether it’s residential or performance you are looking for, give us a call and let us help you find the right fabric for your project.

CONTACT US

August 28, 2019
#TEXTILETUESDAY – DANCES WITH WOOL

Wool is a protein-based fiber (keratin) available in many varieties such as: Angora, Cashmere, Mohair, Merino, Vicuna and more! Wool is a very versatile fiber that lends well to several constructions such as tweed, flannel, gabardine, loden and even baize, which is the covering for pool tables! Wool fiber is naturally crimped, providing the interior structure of wool fiber a spring-like characteristic that enables elasticity and exhibits resilience by making wool resistant to sagging and wrinkling. The finer the wool fibers are, the more crimp they have and in turn the better they drape.  The exterior of wool fiber is hydrophobic, meaning it repels water, which also makes wool naturally less prone to staining. Added benefits to wool include anti-static and inherent flame resistance. Follow the link below to cozy up your space with our upholstery rated 100% wool pattern, Cristobal.

Missed @zoe.c.anderson ‘s #TextileTuesday video? Check it out in her story highlights here.

SHOP CRISTOBAL

August 14, 2019
PACK A PUNCH: KNOCK ‘EM OUT WITH THIS LATEST COLOR TREND

Color blocking and “pops of color” are taking a backseat to multi-color designs that swirl together contrasting hues in one design or motif. Think of the drama a vibrant Moroccan rug adds to a room. Reaching for a multi-color texture or pattern for a large upholstered piece can provide a jumping-off point for the overall palette of a space, and a chance to add truly unique and personal style. Shop the perfect piece from our Summer 19 collection below!

SHOP SUMMER 19

July 25, 2019
PARALLEL LINES: STRIPES, CHECKS AND ALL THE RIGHT ANGLES

Stripes and checks of all scales are firmly back in the collective design repertoire. Versatility is key here, and it’s all about the construction: a rich velvet stripe will have a very different impact than a casual twill stripe. Layer different constructions, scales and hues for depth and impact. Our recent Color Waves and Upholstery Palettes Collections offer a variety of options in complementary color stories.  Follow the links for the books below to order memo samples for your next project!

SHOP UPHOLSTERY PALETTES

SHOP COLOR WAVES

July 17, 2019
Yay or Nay? Neon's here to stay!

These highlighter-bright hues were seen on fashion runways for upcoming seasons and can be expected to filter into the décor sphere. Lime green, eye-popping pink and saturated orange are couture cool and can be softened by using them in a plush texture like velvet or felted wool.

July 10, 2019
FROM THE HOUSE TO THE GARDEN: WHAT YOU NEED TO KNOW ABOUT INDOOR/OUTDOOR FABRIC

Whether you are upholstering outdoor seating or toss pillows, or simply looking for a durable and cleanable upholstery fabric for indoor use, there are a few factors to consider when selecting indoor/outdoor performance fabrics as they are not all created the same. Depending on fiber type, yarn type and dyeing process, the resulting characteristics can differ widely. Outdoor fabrics brand leaders such as Sunbrella and Bella Dura use solution-dyed yarns for their textiles to create goods that have excellent colorfastness to light in addition to a soft hand and good durability.  In addition to that, Sunbrella and Bella Dura constructions are mildew-resistant as well as water and stain repellant. They are not waterproof. Outdoor fabrics created with solution-dyed yarns are marketed as bleach cleanable, however most soiled areas can be cleaned effectively with mild soap and water. Bleach can have harmful effects on the natural environment and is harsher than is generally needed for household stains.

One of the best ways to keep upholstered pieces and accessories looking fresh in either indoor or outdoor settings is with regular care and maintenance. Brush off dirt before it becomes embedded in the fabric and blot up spills soon after they occur, as the sooner soiled areas are looked after, the easier they are to clean.

Sunbrella and Bella Dura provide five year guarantees in a residential setting for stain resistance, colorfastness to water, light & crocking (transfer of color to other fabrics) under normal usage and exposure conditions.

SHOP HOME & GARDEN BOOKS

July 4, 2019
HOW TO: CARE FOR YOUR VELVETS

This season we are embracing tactile overload with our latest addition to our collection, Velvet Room.  This dedicated velvet book covers a collection of sumptuous velvets in a plethora of constructions in ever rich, gemmy hue to inspire a variety of treatments.

SHOP VELVET ROOM

Learn how to keep your velvets and chenilles looking their best with our design director Zoë Anderson.

June 27, 2019
CLEAN AND CLASSIC: WHITE, IVORY AND CREAM

Stark white is trending towards more complex cream, bone and Dutch white shades. These off-whites provide depth and subtlety, shifting depending on the lighting and shadow of the setting. Creamy shades allow versatility in design and add texture and subtle undertones to lend understated interest.  Need some assistance in finding the right white for your project?

LET US BE YOUR DESIGN ASSISTANT

June 20, 2019
BREAKING THE RULES: BLACK + BROWN

Black styled with brown is strong and effortlessly chic.  Our Spring and Summer 19 collections both boast go-to browns in oak, whiskey and caramel tones to deliver much needed interest and contrast when paired with raven hues. 

SHOP UPHOLSTERY PALETTES - FOSSIL

SHOP COLOR WAVES – NOMAD

Bottom right photo credit: Sewline Upholstery @sewlineupholstery

June 14, 2019
WHY SAVE THE MENSWEAR JUST FOR THE MAN CAVE? SUIT UP YOUR HOME!

Handsome and then some, these Father’s Day inspired looks are particularly fresh when a rustic menswear design is juxtaposed with a clean, minimalist space. Forget the trip to Savile Row and bring these tailored bespoke looks straight home.

SHOP UPHOSLTERY ESSENTIALS - MENSWEAR

May 28, 2019
ELEVATE YOUR SPACE WITH TELAFINA XIII

The latest season of Telafina sees the brand continuing in an urban, modern luxe direction with a focus on natural fibers and tactile elements rendered in a pared-back palette to offer a backdrop for a chic lifestyle.

SHOP COLLECTION 

May 15, 2019
MAXIMAL STYLE

Our design director Zoë Anderson talks us through the plethora of constructions, textural elements and sumptuous shade this season has to offer. 

SHOP COLLECTION

February 1, 2019
COLLECTED & SELECTED

Taking a look at our Spring19 collection, our design director Zoë Anderson talks us through the style influences for the season.

Pages